The paper sets up a Charity Reader Fund to say ‘Thanks a Million!’
The Sun was born as a tabloid on 17 November, 1969. That day it pledged that it would be ‘The paper that cares about people. About the kind of world we live in. And about the kind of world we would like our children to live in’
As it celebrates its 50th birthday, the paper launches a major new campaign, inviting readers to nominate the charities that mean the most to them, for the chance to share in a £1m year-long Reader Fund giveaway.
Tony Gallagher, Editor-in-Chief of The Sun, said: “Our strength has always been our ability to mobilise our army of millions of readers to get behind the campaigns that are important to them. They have been enormously generous over the years, from knitting blankets to donating their hard-earned cash. By our best estimate, our readers have raised around £100m supporting our good causes.
“On our 50th Birthday, we are proud to be launching a £1m Reader Fund, inviting them to nominate the charities closest to their heart to receive donations across the coming year. It’s our way of saying, ‘Thanks a million’.”
Nominations will be welcomed from readers across the UK, with particular focus on six charitable areas: Children and Young People, Health and Wellbeing, Veterans, Emergency Heroes, International Aid and Animals and The Environment. Readers can nominate their favourite charities to be part of the Sun50 £1m Reader Fund by going to www.thesun.co.uk/50.
Rebekah Brooks, News UK Chief Executive said: “For 50 years The Sun has been at the heart of the nation’s conversation. As the people’s paper, it has never relented in campaigning against injustices, holding the powerful to account and giving a voice to the voiceless. Always with some fun and wit along the way. I’m excited that The Sun celebrates its 50th birthday as it began, celebrating ordinary people doing extraordinary things.”
The Sun’s birthday edition included a supplement titled ‘Greatest front pages’ from the past 50 years. From ‘Freddie Starr ate my hamster’ to ‘GOTCHA’, the supplement celebrates some of the most iconic front pages in recent history. Check out our favourites here.
Tony Gallagher, Editor of The Sun said: “The Sun is famous for serving up stunning front pages. We don’t just dish up the day’s news: we want to delight, amuse, surprise and inform, as well as grab people’s attention. After 50 years and nearly 16,000 editions, The Sun’s clever headlines, eye-catching splashes and agenda-setting scoops mean it remains Britain’s best-selling paper.”
Source: The Sun