To mark the beginning of the year of the horse, the partnership transforms front pages into an interactive print feature
Running across national titles the Daily Mirror, Daily Express and Daily Star, the campaign features a foldable paper horse to promote the holiday.
Meanwhile, online content includes a ‘how to’ video filmed by award-winning journalist and author Angela Huii, along with Lunar New Year video recipe content.
Maria Purcell, interim CRO at Reach, says: “This work is a celebration of what’s possible when print innovation meets scale, using trusted news brands to deliver cultural relevance, creativity and impact for our partners.”
