The three-year partnership led by Wavemaker UK will see both brands uniting to celebrate extraordinary people and the best of British values at the Glasgow and London awards, held in Spring and the Autumn
The partnership also includes branded P&O Cruises content and digital media that will be shared throughout the year across Reach brands including the Mirror, Express and OK! as well as Reach regional titles.
Caroline Waterston, editor-in-chief of the Mirror said: “We’ve been very lucky to work extremely collaboratively with fantastic partners over the years and we’re excited to start the next part of that collaboration journey with P&O Cruises.
“Together, we will continue to celebrate real heroes on an epic scale for many years to come.”
Carnival UK & P&O Cruises president Paul Ludlow added: “We are immensely proud to partner with Pride of Britain and Pride of Scotland Awards, events that recognise and celebrate the extraordinary achievements of everyday heroes.
“At P&O Cruises, we believe in creating special moments for our guests and through this partnership we look forward to bringing that same sense of wonder and joy to those being honoured.
“These individuals embody the best of British values, and it is a privilege to be part of a journey that celebrates their incredible contributions to society.”
Monica Newell, content lead at Wavemaker UK said: “Pride of Britain is a unique opportunity to celebrate remarkable people across the UK. With such strong shared values around extraordinary moments, the partnership between P&O Cruises and Pride of Britain is truly authentic, with multiple opportunities to engage audiences across the year.”
This year’s Pride of Britain Awards marked its 25th anniversary and was held on 21st October. Pride of Britain has celebrated the country’s unsung heroes for 25 years, shining a light on ordinary people who do extraordinary things, and sharing their awe-inspiring journeys with the nation.
Winners of all ages include children who have overcome the impossible, heroes who have risked their lives to save others, and fundraisers, campaigners and visionaries who have changed the world.
