Newsworks is hosting its first-ever ‘Festival of News’, highlighting the importance of trusted quality journalism and why it matters to readers and advertisers. Compered by broadcaster and journalist Cathy Newman and featuring speakers from across the media industry, the one-day conference will celebrate the very best of news brands. Read more here.
Elsewhere, every month has its fair share of brilliant news brand ad campaigns, but the calibre of creative this March was particularly high. After a lot of toing and froing, we’ve whittled them down to a shortlist of just eight, all vying to be crowned March’s ad of the month. Vote for your favourite here.
In the latest in our series of RAMetrics analysis, Newsworks’ insight team looks at the different roles for branded content and displays ads across recall, engagement and action metrics. Click here to get the full picture.
Check out our latest stand out ads gallery including top creative from Sainsbury’s and Vodafone, as well as more news from news brands below.
QUOTE OF THE WEEK:
Dominic Carter, EVP, publisher of The Sun on news brands’ digital potential
