To support the campaign the news brand has organised a sponsored 26-mile challenge across London, exploring ten of the city’s hidden ‘peaks’.
Back in June, Metro.co.uk’s Lifeline initiative teamed up with The Hygiene Bank, a charity that supports families who need help with getting hold of everyday essentials such a cleaning and hygiene products.
On Saturday 19th September during National Hygiene Week, the team is encouraging its readers to take part in a ten ‘peak’ challenge across London. Covering woodland and nature reserves, the challenge has the backing of MP Dawn Butler and Meg Mathews.
Metro.co.uk’s features director, Claie Wilson, said: “This is the first time Metro.co.uk has launched a campaign like this, as we felt that with our reach we could offer a great opportunity to raise money for a charity that really needed it.
“We chose The Hygiene Bank as we were so impressed by the work they did to support those affected by hygiene poverty. It’s a small charity which does an amazing job, but it’s also in desperate need of funds so that they can keep helping others – especially families whose situations have been made worse by the pandemic.
“It’s not been easy launching a campaign like this during lockdown, but it’s had an amazing response so far and we’re really looking forward to seeing how much we can raise. On top of that, we hope that the success of this year’s Metro.co.uk Lifeline campaign means we can keep growing and focus on helping many more charities in the future.”