Celebrating lives lived differently, host Pandora Sykes speaks to six unique individuals embodying the brand’s ethos of going against the grain
Each episode includes Vox pops from people asked about how they live the good life, along with branded segments that tell the powerful story of Burt, the founder of Burt’s Bees.
The show is available to listeners across all major podcast platforms, with long-form video episodes hosted on Metro’s YouTube channel. Short-form video highlights will be seeded out across TikTok, with targeted pre-roll across Metro.co.uk.
The campaign includes a sponsored editorial series called Better Living, where Metro reveals stories of other non-conformists doing incredible things.
Jessica Lester, director, partnerships and content at OMD EMEA said: “We are super excited about the Metro x Burt’s Bees campaign.
“Metro has been able to find us the incredible talent to feature in the podcast. They have brought the creative platform ‘Be More Burt’ to life and allowed us to connect to a Gen-Z audience in a way that feels truly authentic.”
Natasha Acquiasto, head of innovation & partnerships for Metro added: “As soon as we heard the story of Burt and his wife, Roxanne, we knew a branded vodcast series needed to be created!
“It was not enough to simply sponsor an existing show when their story was so rich, powerful, and authentic. Each guest was carefully selected to ensure they captured the essence of the brand and embodied their founder’s legacy of doing more of what makes you happy.
“We are grateful to Burt’s Bees and OMD for entrusting us to bring the story of Burt to life and are excited to see how the series will resonate with today’s generation.”
Find out more here.