Despite losing the majority of its commuter readership, Metro will continue to print papers for those who are still having to commute every day.
On a normal day, the Metro distributes over 1.4m copies of the free paper. At the moment, this has dropped to just under 500,000.
Although the paper is making a loss due to a decline in advertising revenues, the paper will continue to print during the coronavirus crisis.
The ongoing production of the paper at a loss is seen by the brand as an essential commitment to the nation during such a difficult time.
A spokesperson for DMG Media said:“While we have adjusted our distribution numbers to reflect the impact of the lockdown, Metro’s circulation is resilient and is a significant achievement in such challenging circumstances.
“The paper still has an important role to play, not only in commuters’ lives, but the lives of key workers who are using the transport network. We will continue to support them.”
Source: Press Gazette
