Mail Metro Media has expanded its offering with two new innovative commercial products, allowing brands to tap its engagement, reach, and scale
The first, ‘Must Watch’, has been purpose-built to showcase the very best entertainment content, captivating audiences with the latest blockbuster films and binge-worthy series and positioning them as cultural must-see content.
Reaching millions of moviegoers and backed by a powerful presence on social, ‘Must Watch’ provides an opportunity to tap into and shape the cultural conversation at scale. It combines premium onsite promotion with high-impact social distribution for entertainment trailers or sneak peek content.
Each new release gets top-billing benefits from guaranteed organic visibility across TikTok and Facebook, amplified with targeted views to spark buzz, build anticipation and ignite excitement for upcoming releases and hotly anticipated entertainment moments.
The second new introduction, ‘Social Headlines’, is a short-form social video format, which extends the headline-grabbing power of the Daily Mail to brand messages. This bold format transforms key campaign messaging into scroll-stopping content, delivered in the iconic and instantly recognisable Daily Mail headline style across TikTok, Facebook, Instagram, and YouTube Shorts.
Designed to spark attention and drive recognition, each 8–12 second video is built from animated stills, overlaid with Daily Mail’s distinctive Headline format to directly connect with audiences in the feeds they scroll every day. Each post includes a 280-word caption, where brand messaging can be brought vividly to life.
Available as an exclusive social format or as an omnichannel enhancement to a MailOnline native article to extend the reach of campaign messaging, ‘Social Headlines’ combines the power of the news brand’s editorial style with high-impact social distribution.
Learn more about what ‘Must Watch’ and ‘Social Headlines’ can deliver.
