During the second lockdown, readers spent 30% longer with their daily newspapers according to new research.
The latest IPA TouchPoints figures show that readers spent one hour and 45 minutes with their daily newspaper during the second lockdown, on the days they read the paper.
That works out as an additional 24 minutes of quality time spent with their print news brands.
Readers also spent 23% more time reading news brands via their tablets. On average, that is equal to one hour and six minutes a day, on the days they read.
Similarly, readers spent 51 minutes reading news brands on their desktop/laptop devices and 51 minutes via their smartphones.
The data also shows that trust in national news brands has increased by 10% during the global pandemic, reflecting the public’s ongoing demand for high-quality journalism.
The second lockdown refers to the period January to March 2021.
