The news brand shared exclusive insights its ‘Seriously Popular™’ lunch event, where more than 50 advertising partners from US and UK media agencies and brands gathered during the week of Cannes Lions in France
The news brand is growing its audience of direct, loyal and engaged readers through strategic investment in talent, digital experiences, data and product development, as it expands into new content areas and across all platforms.
Speaking alongside Daily Mail’s US editor-in-chief Katie Davies, publisher and CEO of dmg media Danny Groom said: “Seriously Popular™ storytelling is what we do, and diversifying into new subject areas across global platforms is a priority for the next 12 months. With unprecedented collaboration between editorial, commercial and product teams, we are setting higher bars for a multitude of brand partnership possibilities.”
Chief revenue officer at Mail Metro Media, Dominic Williams added: “With our global teams working closer than ever before, our major focus is prioritising key partnerships and providing brands with further access to editorial for even deeper integration. Together, our audience of loyal subscribers and omnichannel offerings will bring about more exciting opportunities and unrivalled outcomes for our advertising partners.”
Hannah Buitekant, chief commercial digital officer, dmg media said: “We know that our user-centric approach also works for advertisers, and this philosophy guides the tailored, high-impact media solutions we successfully deliver every day. To enrich our ad products further, we’re exploring new engaging video options and tapping into our global editorial expertise to fuel compelling commerce content and to keep the user firmly at the epicentre of our digital strategies.”
The announcement comes as the Daily Mail’s investigative podcast ‘Pipeline’ hit top spot in the US Apple podcast charts, beating established providers such as Sony Music Entertainment and the Boston Globe Spotlight team.
The gripping podcast tells the harrowing story of the Paria disaster in Trinidad and Tobago that claimed four lives in 2022.
dmg media head of podcasts, Jamie East said: “Pipeline is the result of an incredible amount of hard work from a brilliant podcast team, with Isabelle Stanley and Bella Soames at the helm.
“Great stories are at the heart of everything the Daily Mail does – and I hope the number of people now aware of this awful and preventable tragedy will spur the relevant authorities on to do the decent thing and compensate the victims families.
“It also highlights our intention and ambition to be global podcast network and I’m grateful for the support we’ve received from our friends at Apple.”