The diverse range of content across the group’s Mail accounts has captivated the attention of a new generation of followers with over five billion views in the last 12 months
With one in 10 using TikTok as a source of news in the UK, the video-sharing platform is increasingly being used by 18 to 24-year-olds to keep up to date with current affairs.
Last year over 74 million people viewed the moment Maya and Kyle Kowalski won their $220 million lawsuit, while more than nine million people watched prime minister Rishi Sunak proclaim that a ‘woman is a woman’.
Statistics over the last 12-months reveal that the Mail’s short-form content is clearly resonating with audiences:
- 5,360,269,059 views
- 5,225,365 net follower growth [+115% growth]
- 310,618,947 likes
- 11,638,884 comments
- 27,957,381 shares
TikTok is the fastest growing social media platform for news and is credited with growing the reach of the Daily Mail brand around the globe to millions of young people.
This achievement encompasses the various specialised accounts under the Daily Mail umbrella, including the global news account, UK news, crime, sport, royals, showbiz, US and Australia.
MailOnline’s head of social video, Phil Harvey said: “The 10 million followers’ milestone on TikTok is a testament to the team’s dedication to delivering timely and compelling content to an expanding audience demographic.
“This achievement is a shared success, marking a momentous step forward in the Daily Mail’s mission to inform, entertain and inspire audiences worldwide.”
Mail Metro Media’s chief revenue officer, Dominic Williams said: “Our 360 content approach ensures we are reaching every demographic on a global scale, wherever and however they like to consume their news – and in turn, creating the ultimate destination for our advertising partners’ brands.”