In a continuation of the charity’s display campaign, ads appeared throughout the Daily Mail’s special pullout raising awareness for the disease
The campaign, bought and planned by Medialab Group, demonstrates how Alzheimer’s-linked memory loss can manifest through creative over multiple pages.
Mail Metro Media is supporting Alzheimer’s Society’s mission throughout 2025 to raise awareness; with one in three people living with dementia without a diagnosis, the publisher is working to develop engaging ways to bring this to the top of the public agenda.
Across its portfolio of national news brands, Mail Metro Media is educating primed audiences about dementia diagnosis, as well as further cementing Alzheimer’s Society as trusted experts on the disease.
As well as the four-page pull-out, editorial and advertising activity is running across Daily Mail, Metro.co.uk newspaper, and The i Paper throughout Dementia Awareness Week.
