Industry leaders edged out the next generation in a ‘News Generations’ quiz as part of Newsworks’ launch event for its ‘Youth’ research
Hosted at London’s Eastcheap Records last Thursday, the night kicked off with Newsworks’ research and insight director Heather Dansie busting key myths around young news readership from the latest research.
Then, two teams of top industry talent took to the stage in the ‘News Generations’ quiz, seeing whether it was the industry leaders or the rising stars that truly had their fingers on the pulse of 2024’s news agenda.
Hosted by comedian Laura Smyth, the agency leaders team featured Adam Foley (CEO, Bountiful Cow), Dino Myers-Lamptey (founder, The Barber Shop), and Laurie O’Riordan (head of programmatic, Digitas UK). Meanwhile, the rising stars team was headed up by Hannah Chittenden (account manager, Zenith), Ailish Duddy (director, client leadership, GroupM Nexus) and Ruby Hann (broadcast executive, Total Media).
Commenting on the research, Foley told New Digital Age: “The myth that people under the age of 30 don’t care about news is easily dispelled whenever you talk to young people. In fact, I’d say they are the most politically engaged generation for forty years. It was great to see that confirmed in Newsworks latest research.
“It’s now incumbent on us as advertisers to commit to supporting journalism at a time when it has never been more important.”
Read more from the event on New Digital Age.
