Celebrating the stand-out campaigns in newsbrands over the past year, the Newsworks Planning Awards recognise (and raise a glass to) media agencies’ innovative and creative planning teams.
The 2017 awards attracted a record number of entries, which were whittled down to a shortlist of 39 by a client-agency jury led by Zaid Al-Qassab, chief brand and marketing officer at BT Group.
The winners were announced at a party at the Century Club on Thursday 23 November 2017 and include OMD, PHD, Spark Foundry, MEC and the7stars.
Winners
Case study – Objective: Education & understanding Over the last 10 years, support for the NSPCC has fallen….
Case study – Objective: Change minds Through pioneering research the British Heart Foundation is leading the fight against…
Case study – Objective: Education & understanding Thames21 is a small charity responsible for the health of London’s…
Case study – Objective: Address an issue In a bid to become the first billion-pound sofa company, DFS…
Case study – Objective: Change minds Competition in the beer market is rife, with a variety of different…
Case study – Objective: Fame & stature Kronenbourg 1664 wanted to continue its march to deliver l’Alsace difference…
Case study – Objective: Change minds McDonald’s Monopoly promotion has grown to become one of the highlights of…
Highly Commended
Case study – Objective: Address an issue In a bid to educate the younger generation on environmental issues,…
Case study – Objective: Education & understanding To boost awareness of its family plan, Spotify and Goodstuff teamed…
Case study – Objective: Address an issue Specsavers and Manning Gottlieb OMD used newsbrands to align their message…
Case study – Objective: Prompt action easyJet and OMD teamed up with the Evening Standard to inspire people…
Case study – Objective: Change minds Over the last 10 years, support for the NSPCC has fallen. People…
Case study – Objective: Fame & stature For the launch of Humans 2, Channel 4 and OMD used…
Case study – Objective: Education & understanding After the successful launch of Seriously Good Mayonnaise in 2016, Heinz…
Case study – Objective: Education & understanding Over the last 10 years, support for the NSPCC has fallen….
Chair
Zaid Al-Qassab, chief brand and marketing officer, BT Group
Judges
Nick Ashworth, head of marketing communications, DFS
Rosemary Brown, senior marketing manager, British Heart Foundation
Clare Chapman, head of planning, Maxus
Vanessa Clifford, CEO, Newsworks
Rupert Ellwood, head of marketing, Waitrose
Mark Finney, founder, Magic Cat Communications
Michael Florence, chief strategy officer, PHD UK
Steve Goodman, managing director – print trading, GroupM
Laurence Green, executive partner, MullenLowe
Judy Harman, planning director, Newsworks
Philippa Heywood, brand director, MoneySuperMarket
Barry Louth, head of media planning, Sky UK
Alistair MacCallum, UK CEO, m/SIX
Louise Newton, group head of marketing, Hotelplan UK
Clare Peters, executive director, head of planning, Manning Gottlieb OMD
Dan Pimm, partner, December 19
Gideon Spanier, head of media, Campaign
Denise Turner, insight director, Newsworks
Niki West, client services director, Newsworks
