Overview
The Newsworks Awards celebrate, recognise and reward the very best advertising in news brands, from effective and innovative multi-platform ads to purpose-led, sustainable-friendly campaigns, as well as beautifully designed, cleverly crafted, quick-witted ads and everything brilliant in between.
We’ll pay special tribute to the best young agency talent with our rising star award and give kudos to the ultimate advertiser of the year. We’ll also reveal our first-ever ‘ad of the year’ award winner, as chosen by an industry poll, as well as the Grand Prix campaign of the year, decided by the chair of judges.
The Newsworks Awards has been judged by a top line-up of brand and agency leaders and chaired by Claire Sadler, chief marketing and fundraising officer at the British Heart Foundation.
Winners will be announced at an exclusive party at 12th Knot roof top bar on London’s South Bank on Tuesday 3 December, with an unrivalled backdrop of the River Thames and St Paul’s Cathedral. You can register for the party below.
Shortlist
Best display campaign
- Co-op, Using the power of news brands to re-introduce Co-op to the nation, Carat
- OVO Energy, OVO Beyond, Goodstuff
- Channel 4, Partygate, OMD UK
- McDonald’s, Keep Up With The Times, OMD UK
- PepsiCo, Doritos, Doritos Silent, OMD UK
- Nationwide, Branch Promise, Wavemaker UK
Best content partnership – Small budget
- Quality Meat Scotland, Meat & 2.0, EssenceMediacom Scotland
- Encona (Grace Foods), Guardian partnership, Goodstuff
Best content partnership – Medium budget
- British Red Cross, Guardian Partnership, Havas Media Network
- John Lewis, Kids fash-fun with News UK, MG OMD
- McDonald’s, Keep Up With The Times, OMD UK
- Jet2holidays, Indulgent Escapes: The Fashion of Travel, Wavemaker UK
- Keep Britain Tidy, Butt out: cleaning UK streets of cigarette butts with The Sun, Wavemaker UK
Best content partnership – Large budget
- Movember, The Real Face of Men’s Health, Bicycle London
- BT, A partnership that means business, GroupM
- Activision, The Truth Lies — Call of Duty: Black Ops 6, IPG Mediabrands Red
- Covid-19 Inquiry, How News UK helped the Covid Inquiry get the nation talking, MG OMD
- Morrisons, More from Market Street with Mail Metro Media & Good Food, Wavemaker UK
Best tactical ad
- Mastercard, We Still Believe, Carat UK
- Boots’ Opticians, See Every Detail, EssenceMediacom
- Ocado, Doing what no one else in the retail category has ever done with The Ocado Price Promise, Hearts & Science UK
- British Gas, Trunks Hung Up, OMD UK
Best contextual campaign
- MSI Reproductive Choices, Choose Choice Campaign, Craft Media
- Boots, Battling the unpredictable British weather with an always on contextual strategy, EssenceMediacom
- L’Oreal Paris, YOU Look Great, EssenceMediacom
- Quaker Oats, Serve Up Porridge for Team GB, OMD UK
- SolpaOne, ONE TWO FREE, to be your best self: Launching SolpaOne with The Standard, Publicis Unlimited, SPP Media
Most effective campaign
- Boots UK, A Christmas Tale of Effectiveness: Unwrapping How News Brands Contributed to a Record-Breaking Christmas, EssenceMediacom
- Not On The High Street, Don’t Gift Guide, Hearts & Science UK
- Coventry Building Society, Wonderfully Decent Money, Notorious Communications
- McDonald’s, Keep Up With The Times, OMD UK
- SolpaOne, ONE TWO FREE, to be your best self: Launching SolpaOne with The Standard, Publicis Unlimited, SPP Media
Best social impact campaign
- Paddy Power, Big 180 Campaign, EssenceMediacom
- Giffgaff, Leading the Way in Sustainable Mobile Connectivity by Harnessing the Storytelling Power of News Brands, MG OMD
- Currys, Making Sustainability Childs Play – with News UK, Spark Foundry & SPP Media
- CALM and MoneySuperMarket, Money Talks, UM London
Rising agency star of the year
- Kai Nicholls, Mindshare UK
- Alex Groom, PHD Media
- Ryan Smith, Wavemaker UK
Advertiser of the year
- Flutter Entertainment, Flutter Entertainment and Mail Metro Media, EssenceMediacom
- Sainsbury’s, Advertiser of the year, PHD Media
- Asda, Advertiser of the year, Spark Foundry
- Nationwide, Transforming Nationwide, Wavemaker UK
- Paramount+, More than Headlines: How Paramount+ won with News brands, Wavemaker UK
Ad of the year
- B&Q, Dentsu X
- Pot Noodle, Mindshare UK
- British Gas, OMD UK
- Auto Trader, The Specialist Works
- Samsung, Starcom
- Smart Energy GB, T&Pm
- Cadbury, the7stars
- Hamptons, Total Media
- Jet2Holidays, Wavemaker Manchester
The Newsworks Awards – 2023 winners
EssenceMediacom, OMD, Spark Foundry, Bicycle and Zenith UK were among the winners at last year’s awards.
See all our winning campaigns below and click on the images to read more.
The Newsworks Awards 2023 highlights
