Case studies
These case studies showcase the best examples of advertising across print and digital news brands. Each campaign below demonstrates how news brands were used to deliver one of six communication roles:
Address an issue: focus on a specific issue or event
Change minds: change consumer opinion of a brand
Fame & stature: create the sense of brand momentum
Build trust: consolidate or develop a brand’s reputation
Education & understanding: develop consumer understanding of a brand
Prompt action: cause consumer action, directly or indirectly impacting sales
You can search for a specific case study using the search icon in the navigation. Alternatively you can filter campaigns by objective or category.
