UK newspaper publishers have joined forces during the Covid-19 crisis to call on advertisers to support UK journalism, as the industry is expected to lose £50 million from advertising blocklists.
While all news brands have seen a surge in demand from readers for quality, accurate reporting, advertising industry ‘blocklists’ are preventing adverts from appearing alongside online stories about coronavirus.
Below you can find all the latest news and blogs related to the campaign.
Latest campaign news & opinion
The platform uses AI and machine learning to check whether content is appropriate for advertising and reducing unnecessary…
Writing for The Drum, agenda21’s Leena Vara-Patel discusses the need to work together to make sure brands aren’t too…
Newsworks’ latest study with Neuro-Insight shows that ads which appear around hard news stories on newsbrand sites elicit…
