WARC features ‘The Bottom Line’ research to demonstrate news brand effectiveness
WARC’s updated primer on the power of news brands to boost profits uses the latest Newsworks research
News UK COO David Dinsmore at INMA webinar: “Trusted information is a necessity”
The publisher’s chief operating officer spoke at a webinar with INMA’s Mark Chanillor about trust in the media, the ‘All Together’ campaign and more
Charles Gurassa appointed as chair of Guardian Media Group
The Scott Trust, the sole shareholder of Guardian Media Group, announced Gurassa’s appointment earlier today
Tesco and the Mirror team up in pepper hunting competition
Think you could pick this peck of peppers? As part of their ‘Aldi Price Match’ ad campaign, Tesco...