As we settle into a new normal, the industry is looking forward to building momentum with renewed optimism. Today’s AA/WARC ad spend report underlines this: news brands are set to record an estimated growth of almost 11% last year, up more than 3 percentage points on October’s forecast.
Strong news brands mean greater investment in vital reporting and campaigning. Case in point: the Evening Standard and The Independent’s joint campaign to get young unemployed Londoners onto the career ladder has seen more than 100 jobs pledged by businesses in under two months. Read more here.
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QUOTE OF THE WEEK:
Our focus going forward will be on reminding advertisers of the strength of trusted news brands and the growing, engaged audiences that quality journalism delivers.
Jo Allan, Newsworks CEO on AA/WARC report
