Every single month 44 million people in the UK read a news brand — that’s eight out of 10 adults — which is more than those that use Instagram (39 million) or TikTok (28 million).
With 37 million weekly and 22 million daily readers news brands continue to outperform Instagram (32 million weekly; 22 million daily) and TikTok (19 million weekly; 10 million daily).
And if you think young people don’t read news brands think again – 11 million (73%) of 18-34s are looking to news brands each month – that’s more than are using TikTok (10 million) or Snapchat (7 million). Please check out our latest Youth study if you’d like to know more about young people and their news brand readership.
Overall, 38 million are now consuming news brands digitally each month (30 million weekly; 17 million daily) and 19 million are choosing to pick up a printed paper (14 million weekly; 7 million daily).
News brands are also reaching many minority groups each month: 77% (7 million) of disabled people, 77% (6 million) of people from ethnic minority backgrounds and 78% (2 million) of the LGBTQ+ community.
Impressively, news brand reach is widespread across the country, penetrating all corners and communities of the UK from the South West (82%) to London (82%) and the North East (78%) – in fact, there is no region in the UK where news brand reach is below 76% of the population.
These findings come from the latest PAMCo H1 2025 data release, covering the period between December 2022 and December 2024 fused with November 2024 data from Ipsos Iris.
‘UK news brand reach’ refers to the total brand reach of the following daily and Sunday titles: Daily Express, Daily Mail, Daily Mirror, Daily Star, The Telegraph, The Guardian, The Independent, the i, The Sun, The Times, London Standard, Metro
