Speaking at last month’s The Media Leader Year Ahead event, industry figures from across the media gave their thoughts on the importance of news brands to society and advertisers
Those interviewed discussed why journalism matters both editorially and commercially, highlighting its importance in championing trust and holding power to account, as well as the benefits of authenticity and scale that trusted news brands bring to advertisers.
Interviewees included Daily Mirror editor-in-chief Alison Phillips, EssenceMediacomX chief transformation officer Sue Unerman and Newsworks director of communications Rupert Smith.
