18 May 23

50% brand trust uplift when advertising on news brand websites

07 May 21

67% of under 35s believe that news brands have helped them cope with the coronavirus pandemic

07 May 21

82% agree that newspapers bring you a variety of news, even stories you hadn’t previously heard of

07 May 21

70% of under 35s appreciate and value journalism more since the start of the coronavirus pandemic

07 May 21

68% of under 35s agree that a world without journalism would harm democracy

07 May 21

73% of under 35s feel less anxious when they read a news brand compared to social media

07 May 21

70% agree you can trust newspapers to be on top of all the news stories at the time

15 February 21

74% of under 35s agree: “I like to read different newspapers so that I understand all the different opinions”