Images or text? Or both, maybe? This week’s stand out ads gallery is inspired by Newsworks’ latest RAMetrics analysis on which is the most effective. See The Singleton’s scintillating image ad, Tesco’s text-based campaign to help readers help Ukraine, Oreo’s ad showing the best of both worlds and more.
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here
The Singleton
The epitome of a great image-based ad, readers can’t help but look at it
Tesco
At the other end of the scale, this text-based response to the unfolding Ukraine crisis helps readers to help those in need
Oreo
This Batman-themed ad chooses the very happy medium between image and text
Be Gamble Aware
Another text-image combo, this digital wrap captures perfectly how gambling addiction can affect readers’ lives
Greenpeace
This ad is just text, but it feels like an image. Greenpeace uses the power of typography to make its point loud and clear
The Batman
A perfect use of one of the most iconic features of news brands, the superhero film puts its plot into readers’ hands
Lumo
Ads don’t have to be busy to succeed beyond expectations, as this warming digital wrap demonstrates
Ooni
This clever ad makes pizza a memory worth cherishing
Battersea Power Station
Another great mix of image and text, this ad makes fantastic use of the power station’s iconic chimneys to pique readers’ interest
Mind
In this empathetic and empowering digital wrap, the mental health charity aims to break taboos around money
Boots
This bright and eye-catching full-page ad combines Boots’ reputation for quality and reliability with exciting innovation
