From attention to young readers, you’ll find all our research here in alphabetical order.
Analysis of the IPA Effectiveness Awards shows that including newsbrands in the media mix improves business performance.
Peter Field analysed 108 UK cases from the IPA Effectiveness Awards Databank 2012-2016, to understand the business effectiveness of UK newsbrands.
10,856 readers, five big brand campaigns and 700,000+ individual brand measurements demonstrate that newsbrands have a significant impact on brand health.
Content partnerships make strong connections with readers and a real difference to those all-important KPIs.
Newsworks and Magnetic team up to explore the quality context published media provide and how it affects brand advertising.
News brands have a long history of partnering with brands on brilliant sponsored content.
