The most anticipated World Cup in recent memory is finally upon us, and we at Newsworks will be here every week to guide you through how the tournament is influencing and inspiring the UK news and advertising industries.
This week, Newsworks research and insight director Heather Dansie gives the lowdown on how fans across the country are gearing up for football fever, while our office armchair pundit and content and digital marketing executive Aidan Cosgrave gives his tips for global glory.
‘World Cup Weekly’ from Newsworks is published every Thursday through out the tournament — wherever you listen to podcasts. Read more about news brands and advertisers’ roles in fans’ World Cup experience in our dedicated hub.
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