CALM & MoneySuperMarket – Money Talks
Agency: UM LondonCategory: Best social impact campaign Challenge Suicide prevention charity Campaign Against Living Miserably (CALM) teamed up…
These case studies showcase the best examples of advertising across print and digital news brands. Each campaign below demonstrates how news brands were used to deliver one of six communication roles:
Address an issue: focus on a specific issue or event
Change minds: change consumer opinion of a brand
Fame & stature: create the sense of brand momentum
Build trust: consolidate or develop a brand's reputation
Education & understanding: develop consumer understanding of a brand
Prompt action: cause consumer action, directly or indirectly impacting sales
You can search for a specific case study using the search icon in the navigation. Alternatively you can filter campaigns by objective or category.
Agency: UM LondonCategory: Best social impact campaign Challenge Suicide prevention charity Campaign Against Living Miserably (CALM) teamed up…
Agency: Wavemaker UKCategory: Best display campaign Challenge Nationwide Building Society is scaled, trusted and run entirely for the…
Agency: OMD UKCategory: Best display campaign Challenge Back in the early 2000s, the health issues raised in the…
Agency: Craft MediaCategory: Best contextual campaign Challenge Charity MSI Reproductive Choices (MSI) provides contraception and abortion for women…
Campaign objective: Prompt action
Agency: EssenceMediacomCategory: Best contextual campaign Challenge Boots is the leading retailer for seasonal health products. As warmer weather…
Newsworks
Ground Floor
20 St Thomas Street
London
SE1 9RS
Email:
[email protected]
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lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
Cookie | Duration | Description |
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_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_UA-4041460-1 | 1 minute | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
CONSENT | 16 years 3 months 24 days 8 hours 12 minutes | These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video. |
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