Thursday 21 November 2024

Case studies

These case studies showcase the best examples of advertising across print and digital news brands. Each campaign below demonstrates how news brands were used to deliver one of six communication roles:

Address an issue: focus on a specific issue or event

Change minds: change consumer opinion of a brand

Fame & stature: create the sense of brand momentum

Build trust: consolidate or develop a brand's reputation

Education & understanding: develop consumer understanding of a brand

Prompt action: cause consumer action, directly or indirectly impacting sales

20 November 23

Buscopan (Sanofi) – A high fashion approach to irritable bowel syndrome

Hearts & Science – Buscopan (Sanofi)

20 November 23

Burger King – King’s Coronation

iProspect – Burger King

01 December 22

RNIB – See differently

John Ayling & Associates – RNIB

01 December 22

TSB – Fraud Refund Guarantee

the7stars – TSB

01 December 22

Ocado – One Step Recipe Shopping

Hearts & Science – Ocado

01 December 22

Butterkist – Go Grab the Butterkist

Starcom – Butterkist

01 December 22

Network Rail – You Vs Train

Storycatchers – Network Rail

01 December 22

William Hill – Addressable print scores a winning performance

Wavemaker UK – William Hill

30 November 22

St John Ambulance – Ask Me

Craft Media London – St John Ambulance

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Tagline

Because journalism matters »

Buscopan (Sanofi) – A high fashion approach to irritable bowel syndrome

Burger King – King’s Coronation

RNIB – See differently

TSB – Fraud Refund Guarantee

Ocado – One Step Recipe Shopping

Butterkist – Go Grab the Butterkist

Network Rail – You Vs Train

William Hill – Addressable print scores a winning performance

St John Ambulance – Ask Me

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