British Gas partners with Metro to reaffirm its commitment to being a reliable brand in British homes
This creative campaign marks the launch of British Gas’ new brand platform ‘Taking care of things’. It introduces their new creative vehicle, ‘The Things’, a family of blue, fluffy British Gas customers.
‘The Things’ take over Metro with an eye-catching cover wrap and front page billboard, as well as appearing alongside popular sections such as ‘60 Seconds’, ‘Rush Hour Crush’, ‘Guilty Pleasures’, home and property, and sport.
Natasha Acquisto, Metro’s head of innovation and partnerships, said: “It’s been incredibly exciting to collaborate with British Gas and OMD on such a bold and imaginative campaign.
“By combining our creative expertise with their fresh new brand platform, we’ve crafted a takeover that not only surprises and delights our readers, but also sets a new standard for innovation and partnership in the media space.”
