Wittled down from over 150 entries, the winning duos were each tasked to create a ‘compelling campaign for news media with a strong cross-channel idea, a memorable one-liner and a clear call to action’
The brief was provided by the News Alliance, a cross-industry coalition championing professionally crafted, regulated news as a powerful, brand-safe environment for advertisers and agencies.
The brief asked participants to create a campaign platform that was ‘positive yet persuasive — one that would inspire advertisers and agencies to play an active role in sustaining the future of news’.
Sarah Jones, the Alliance’s chair and Sky Media director of planning, said: “Wow! We have been completely blown away by the calibre of entries, the creativity around the brief and the sheer passion coming through for news media and trusted journalism from these wonderful Young Lions. It’s heartening to see such clever and creative ideas for promoting news media to advertisers and agencies.
“To all the teams we’d like to say thank you – the time, effort and thinking they all put into the brief has been truly inspiring. And to the winners, massive congratulations – we’ll see you in Cannes.”
The 12 winners now have the opportunity to take part in the Global Young Lions Competition in Cannes later this year — see their amazing work on the Advertising Association’s website.
