This week’s selection of top news brand content features different ways IWD has been covered from shining spotlights on inspiring women, challenging stereotypes, and empowering words…
1. Change makers
In honour of IWD, the Evening Standard shines a spotlight on inspiring women who are making a difference in London this year. From young broadcasters highlighting the wealth gap in creative industries to a fitness influencer campaigning against gym harassment for women. Read the full article here:
2. Leading Ladies
The Independent has drawn up a list of the most influential women of the moment. Bringing women together from a wide range of industries, who all share one thing in common: their influence on the world that surrounds them. The list deliberately takes a different approach to the notion of power and influence, and includes people who have ruffled feathers and stirred controversy. See the full list here.
3. Fiery Passions
On a mission to challenge stereotypes and empower women, five British firefighters are taking on a challenge to the South Pole – a 45-day trek of more than 700 miles across the Antarctic in temperatures of -50C.
“We still live in a world where females aren’t expected to be firefighters or pilots or engineers. We want children to grow up seeing living proof that they can be anything they want to be. We have a saying that you can’t be what you can’t see. It’s all about representation.”
4. Words of empowerment
As part of The Sun’s nationwide International Women’s Day campaign ‘We Define It!’, individuals become part of the celebration by sharing empowering words, mottos and quotes, which offer a genuine take on the different qualities that make up a modern woman.
5. Women, Mother, Fighter
The Times podcast, ‘Stories of our times’ marks IWD by hosting Lesia Vasylenko, the Ukrainian MP who travels the globe gaining military support for Ukraine. As the war enters its second year, she is determined that the world doesn’t lose interest.
