As part of its long-standing campaign proving that mistakes can happen to any business, Hiscox takes one for the team to bring some light-hearted confusion to Monday’s Metro
The topsy-turvy double-page spread makes use of the instantly recognisable print news brand format to tip expectations on their head, leaving readers wondering what on earth went wrong.
Fortunately, the copy makes it clear that the campaign did indeed go as planned, with a half-page ad explaining how Hiscox can help readers’ businesses up top.
