The fight to be named the best news brand ad of the cosy season is about to be anything but. 12 ads, multiple formats, still only one winner — vote for your ‘ad of the autumn’ 2026
Our final ‘ad of the season’ poll of the year invites you to vote your favourite ad from our august shortlist of autumn campaigns. The twelve finalists, chosen by the Newsworks team for their ability to execute stand out multiplatform ads, bold front-page takeovers, tactical placements and contextual cleverness, were all featured in September and October this year.
The votes from our industry poll will be combined with the results from our RAM readers panel, with the overall winner to be crowned the ultimate news brand ‘ad of the autumn’ in 2026.
What’s more, our prize draw is back to keep the winter blues at bay. With every vote cast thrown into the draw, one lucky voter will £100 to spend at Buyagift on dozens of fantastic experiences — from spas to skydives, theatres to Traitors.
That’s not all — while only one campaign can take the crown, the three most popular ads overall will earn a place on next month’s ‘ad of the year’ shortlist, where the winner will take home a glistening Newsworks Awards trophy.
Get voting and good luck!
Polls close at 12 noon on Friday 6 November.
Terms & conditions
Everyone is welcome to join in, but only those working inside the media industry will be eligible to win the prize (£100 Buyagift voucher). The prize is non-transferrable and not redeemable for cash.
The poll closes on Wednesday 4 November at 12 noon. Participants may enter as many times as they like.
The winner will be picked at random at the close of the competition. The winner will be announced in our winning ad announcement story on our website.
Participants are encouraged to vote for their favourite ad from the selection in order to be entered into the prize draw.
