A brand new year means Newsworks’ monthly search for the very best news brand ad campaigns returns.
It may be dark and gloomy outside, but our shortlist encourages readers to turn up the brightness, get cosy and grab January by the spoon. Vote for your favourite to be crowned January’s ad of the month below
Vueling Airlines
With the nights only beginning to shorten, a bit of sunshine can be hard to come by. In this ad, the low-cost airline urges readers online to turn up the brightness and set their sights on weather that’s a little more… reliable.
Heinz
This remarkably simple ad is heartwarming enough for anyone to reach for the saucepan and a cosy blanket.
Müller
Shifting the vibe completely, Müller calls on yoghurt lovers across the nation to rise up against the cold and grab January by the spoon.
Louis Vuitton
Creating infinity with its iconic motif, this ad is part of Louis Vuitton’s wider international campaign working with Japanese artist and ‘princess of polka dots’ Yayoi Kusama.
Hargreaves Lansdown
Vueling isn’t the only brand brightening up. Hargreaves Lansdown reminds readers investing in a better future is much easier when you turn on the switch…
Subway
Meat or no meat? Whatever floats readers’ subs this Veganuary, the sandwich purveyor brings new and improved teriyaki steak to wraps of the digital variety.
Specsavers and Adidas
Set your sights on sporting glory without the superstar price tag. The high street optician hooks up with Adidas to bring The Three Stripes to sleek spectacles.
Hartley’s
No need to be jelly of your friends’ lunchtime treat anymore; this bright and joyful wrap puts wholesome, low-calorie goodness front and centre.
This poll has now closed. The winner will be announced in tomorrow’s News from Newsworks newsletter.
