It may be the shortest month of the year, but there’s been no shortage of fantastic ads this February. Our ad of the month shortlist lets readers build their dream lounge, feed the family for less and set their imaginations free
Habitat
Interactivity doesn’t have to have show-stopping visuals or an original hook to make an ad stand out. Sometimes, it can provide a campaign just enough elevation to go from good-looking creative to something that can really help readers. Habitat’s active wrap bring the brand’s whole range to life, from cushions to lampshades.
Lidl
Feeding the family for less without compromising on quality can be a daunting task. Fortunately, the low-cost supermarket makes the most of this double-page spread to demonstrate how far £20 can go to make a wide range of tasty meals for the whole week.
Adobe
Another active wrap puts the full potential of Adobe’s Premiere Pro video editing software centre stage. Readers can choose between different tools to see how far their imaginations take them.
Plum
Popping with purple, this wrap from the smart money app shows how far readers’ pounds can go by investing in their future. Bright and simple, this colourful campaign says a little but shows a lot.
Buscopan
While ES Magazine might not be the first place you’d think to look for a Buscopan native campaign, this myth-busting ad uses an unconventional ad placement for the brand to break down social taboos around IBS. Anyone can suffer from IBS cramps — including models — and this campaign shows how it affects them and how Buscopan keeps their day running smoothly.
Tesco Mobile
With four corner ads over consecutive pages, Tesco Mobile’s new campaign uses the supermarket’s other services to demonstrate how saving money on phone tariffs is a piece of cake.
Asda
A well-placed tactical ad always has the ability to raise a laugh and an eyebrow, and Asda doesn’t disappoint in this stand out campaign. Featuring underneath a story about veg shortages, the supermarket urges readers to ‘Romaine calm’ while it addresses supply chain issues.
TK Maxx
The clothing retailer gets behind this year’s Comic Relief Red Nose Day in this loud, proud digital collaboration with the Mr Men and Little Miss. Famous faces Jodie Whittaker and Himesh Patel don special shirts celebrating the day and raising money for good causes.
This vote is now closed. Keep your eyes peeled for Thursday’s News from Newsworks newsletter to find out the winner.
