Mark your calendars, dust off your gladrags and put up the decorations: April’s shortlist of stand out ads is all about the big occasion, whether that’s annual shows, once in a generation celebrations or appointment viewing on the sofa. Here is our collection of some of the top ads from last month
Talk about a glow up — fashion and flair take to a whole new level the moment readers step out on the fields at Royal Ascot. Still need convincing? Ask them yourself (if they can hear you over that hat…).
Fortnum & Mason
With the countdown to the coronation almost at an end, the quintessential purveyor of royal party fare offers up its special darjeeling blend in this beautiful print campaign.
Appointment viewing available at any time, NOW gives readers absolutely no excuse to miss the last series of Succession.
Evil Dead Rise
It’s not just the film that’s a ‘masterclass in terror’. Readers will love this new horror from StudioCanal — hopefully not to death.
Buxton and Mind
With Mental Health Awareness Week coming up later in May, Buxton helps readers with their mental and physical health by keeping them hydrated. What’s more, the campaign raised £125,000 with contributions from both Buxton and the Independent.
It might not be the biggest event in the calendar, but McVitie’s support for bringing back the daily work tea break looks to boost mental health and workplace wellbeing. This native ad appeared across both print and digital as part of a wider campaign.
With readers’ schedules well and truly stacked, it’s time to get the food in. Luckily for them, Asda has two pages’ worth of reasons why they won’t have to shop around this summer.
Once the food is taken care of, a bustling calendar means a style refresh. Matalan’s bright, bold wrap gives readers’ wardrobe ideas a taste of spring.
This poll has now closed. Find out which campaign took the crown here.