Vodafone Business extends its partnership with Metro’s money section, bringing fresh energy to Monday’s print and digital editions
The latest phase of its campaign spotlights how the network and Samsung Galaxy S25’s AI features can turbo charge readers’ business.
Vodafone Business took over all display ads in print and online, ensuring readers saw a consistent message across Metro’s platforms. The campaign highlights how AI is no longer just accessible to SMEs — it’s seamlessly integrated into everyday business life.
Acting as a true AI companion for UK businesses, the campaign capitalises on content tailored to the latest news on these topics, brought to life through Metro’s engaging print, digital, and audio channels.
In a standout move, Metro’s money articles also feature a custom AI-powered text-to-audio widget, letting busy readers easily switch from reading the business-themed content to listening.
The campaign also features in Metro’s podcast The Smart 7, with host reads woven into the daily news digests. The podcast itself and all its host reads are completely generated using Jamie East’s AI voice.
