Twixtmas: a key planning time for consumers

Ho ho ho, merry…Twixtmas? For UK consumers it certainly is. With Brits feeling just as festive the week between Christmas and New Year as they do beforehand, many take the opportunity to press the pause button and start planning their January A-Game. Brands that resist the post-Christmas cooldown can bag a headstart going into 2026

With insights into Brits’ new year resolutions, their day-by-day search trends by theme and more, take a look at our latest insight deck below.