With a full-page ad featured on page 13 of several national news brands on Friday 13 June, the campaign encourages readers to make their own luck in pursuit of a mega £208 million Euromillions jackpot
As if the main jackpot wasn’t enough, 13 makes another appearance in the number of guaranteed UK millionaires tonight’s draw will create.
The ad appeared on the 13th page of the Daily Express, the Daily Mirror, the Daily Star, The i Paper, Metro and The Times. It also appeared elsewhere in the print editions of the Daily Mail, the Daily Telegraph, the Guardian and The Sun.
