Rolling out across VOD, digital, paid social and audio, seeks to encapsulate the unique emotional benefits of being a Sun Club member
The campaign focusses on unlocking a key opportunity for Sun Club: the proposition is packed with value, offering members exclusive access to content, offers and experiences.
Aiming to help audiences understand the breadth of the proposition with the ‘Get That Sun Club Feeling’ platform celebrating lots of different emotional outcomes.
Whether it’s the joy of bagging a free day out for your mates, the jolt of knowing you’re always first with the juiciest stories or the thrill of unlocking exclusive content, each feeling plays a role in defining the overarching benefit: having an inside track on the best of life.
Elaine Shields, customer marketing director at The Sun comments: “Sun Club represents a significant evolution for The Sun, offering amazing value and exclusive experiences for our members.”
The “Get That Sun Club Feeling” campaign can be seen across various digital platforms, including VOD, digital audio and paid social media.
