Independentespañol.com brings quality journalism to a new audience, reinforcing global ambitions
This week the news brand announced the launch of Independent en Español a new website created to serve the large and influential Hispanic audience in the United States and other Spanish-speaking markets.
The Independent is the first UK news brand to launch a Spanish-language website, catering to an estimated 43 million Spanish-speakers in the US alone. Independent en Español aims to engage with an extensive global audience and build deep loyalty with readers, responding to consumer demand for trusted premium journalism in Spanish, while addressing an appetite from brands to partner with The Independent to reach this attractive readership at scale.
At launch, articles will be translated and curated by journalists in North America, drawing on the articles written by The Independent’s staff around the world, and supplemented for the particular interests of its Spanish-speaking readers.
The launch of Independent en Español, which will be owned and operated by Independent Digital News and Media, adds a fifth language to a portfolio of Independent-branded websites in languages other than English, with licensed partnerships already offering the title in Arabic, Turkish, Urdu and Farsi, and with further language and regional growth in the pipeline for 2020 and beyond.
Christian Broughton, editor of The Independent, commented: “The Independent stands with communities of all ethnic backgrounds as an authentic, caring and campaigning voice. The launch of Independent en Español demonstrates our commitment to delivering truly independent journalism across the world.”