Building on its reputation for innovation and trust, the news brand launches Independent Studio and Bulletin
Independent Studio is where The Independent’s journalism and content comes to life in talent-led media: original video formats, podcasts, newsletters and more.
Expansion in these areas in recent years has demonstrated how putting independent, trusted voices at the forefront creates deep engagement with audiences and creates valuable IP for brand sponsorships. The content will range across verticals from entertainment and lifestyle to sport and current affairs and will live on-site, across major platforms such as YouTube and Spotify, and in email inboxes.
The Independent Studio announcement coincides with the reveal of The Independent’s cutting-edge AI-enabled news service, Bulletin, which is live from today. In a year-long development led by The Independent’s journalists and teams across the business, working with Google’s Gemini AI team, the tools enable trusted news summaries for an era when disinformation is rife, the news agenda is busier than ever, and audiences are more pressed for time.
These two launches underscore The Independent’s tradition of innovation and entrepreneurialism, and its pro-active commitment to tackling distrust in media and disinformation through high-quality, trusted journalism.
As well as publishing at bulletin.news, The Independent has partnered with WeAre8, the world’s only sustainable social media app, to deliver exclusive content to the platform’s 1.6 million monthly active users. This supports WeAre8’s mission to be a home for trusted, meaningful conversations and connections in a safe and protected place, where true freedom of speech and authentic journalism can thrive.
Geordie Greig, editor-in-chief at The Independent, remarked about Bulletin: “We embrace the opportunity to find a way to provide what our readers want: authoritative, quick, brief, engaging journalism as a supplement to what we also provide. It will have focus and act as a brilliant shorthand to our agenda-shaping journalism.”
Christian Broughton, CEO and former editor of The Independent, said: “Powered by tech, driven by people and giving audiences what they so desperately need: trusted, innovative journalism and content. Driving Bulletin is our belief that journalists should be the architects of how publishers take the best from the transformative powers of AI, while safeguarding audiences against any negatives.
“Our journalists wanted to ensure they are always in control of the process, so they worked through the workflows and tech implementation themselves, to serve our audience’s desire for trusted, essential briefings.”
