The news brand is launching a brand new initiative, ‘Main Stage’, which aims to raise the profile and appreciation of grassroots music venues around the UK. It is the latest in a series of activities designed to utilise The Independent’s huge platform to support and celebrate talent, spaces and events throughout the arts ecosystem
Running in association with the Music Venue Trust (MVT), the charity organisation founded in 2014 to help protect independent music venues, the scheme comes after warnings that the sector is in the middle of a “full-blown crisis”.
During the year-long programme, The Independent will highlight one grassroots venue from each of 12 UK regions per month. Each month, The Independent’s music editor Roisin O’Connor will be speaking to the people behind the chosen establishment, telling its story, highlighting its struggles and successes, and showing why music spaces are so crucial not just culturally and economically, but to communities up and down the UK.
Every Main Stage venue will also be featured in The Independent’s weekly ‘Now Hear This’ newsletter and social media, and be given £5,000 of ad inventory within The Independent.
Grassroots music venues (GMVs) frequently serve as a launch pad for up-and-coming talent, with virtually all of the UK’s biggest acts starting out on some of its smallest stages. Artists including Ed Sheeran, Stormzy, Wolf Alice, Lewis Capaldi, Arlo Parks and Coldplay all started out performing in grassroots venues.
Despite this, a damning report by the MVT published in January showed that an average of two grassroots music venues closed permanently every week in 2023, marking what industry figures branded the “most challenging” year in a decade. The report also found that, despite contributing over £500m to the economy and employing close to 30,000 people, the grassroots scene remained “significantly underfunded compared to other areas of culture”.
Roisin O’Connor, music editor at The Independent, says: “I’m so excited to announce the launch of Main Stage, The Independent’s new initiative that aims to create additional, vital support for the UK’s grassroots music venues.
“Having reported extensively on the dire situation faced by so many brilliant local venues around Britain, I’m thrilled that we’re now able to offer our own platform especially for those venues to promote the amazing work they’re doing.
Beth Gordon, business marketing and communications director at The Independent comments: “Grassroots music sites are the foundation for so many headliners’ careers and play an invaluable role in breathing life and soul into communities. And now it’s the venues’ turn to take the main stage.
“The Independent has established itself as the news brand for music lovers and the threat of closure of so many venues is an issue that we are absolutely committed to addressing. In the UK alone, The Independent has more than 10 million readers who describe themselves as passionate about music or the arts, so we’re proud to be working with the brilliant MVT team to tell the fascinating stories of these essential venues to an audience which cares deeply about their survival.”
