The Guardian has announced a new partnership with online retail marketplace eBay UK, making it easier to shop pre-loved designer items in time for Christmas.Turning traditional gift-buying on its head and banishing ‘gift face’ forever, this new campaign helps Guardian readers find ‘the one’ perfect luxury gift this Christmas.
Every year, the fast fashion industry sends 92 million tonnes of textiles to landfill, with this waste hitting its peak at Christmas. eBay’s pre-loved luxury campaign reveals the ever-increasing, pre-loved, like-new, designer pieces ready to be found, reducing waste and at more affordable prices.
The integrated multi-platform campaign, sees branded content sponsored by eBay running across digital, video, audio, newsletters, social and print Guardian formats. Influencers including Patricia Bright, Jordan Stephens and Otegha Uwagba unlock tips and tricks on shopping for unique designer items, why everyone should be giving pre-loved gifts this Christmas — and why eBay is the perfect place to find them.
Holly Carters, creative futures lead, EssenceMediacom, said: “As an agency we’ve been thrilled to partner up the growing world of eBay pre-loved with the editorial integrity and authority of the Guardian. Allowing us to inform readers on the advantages of buying pre-loved on eBay as a more sustainable and financially friendly option this Christmas.”