QVC, EuroMillions, Audible, R.M. Williams and Macmillan Cancer Support were winners at the Guardian’s 2025 Advertising Awards
The Guardian Advertising Awards returned for a second year, with the 2025 winners announced at a ceremony in London on Thursday 22 May. Imogen Fox, the news brand’s global chief advertising officer, introduced the evening’s celebrations alongside James Fleetham, director of advertising.
The awards celebrate advertising campaigns that have run across Guardian channels over the past year.
In addition, there was also a Grand Prix award selected by the judges for the campaign deemed to have gone above and beyond the entry criteria. The judges selected QVC and EssenceMediacom: Menopause Your Way for the prestigious prize.
The campaign was praised for its bravery, strong sense of purpose, and inclusive portrayal of women in a space where diversity is often overlooked.
The judges also commended its smart and effective use of Guardian Labs content, which struck a relatable and sensible tone around menopause without sensationalism. The campaign was also noted for delivering impressive results, with some of the articles ranking among the Guardian’s most-read branded content for several weeks.
Fleetham said: “Huge congratulations to all the brands and agencies awarded a prize in this year’s awards. It’s been another brilliant year for celebrating the scale, influence and integrity of the Guardian’s multimedia partnerships.
“We’ve especially enjoyed highlighting the breadth of campaigns the Guardian has delivered — a true reflection of the innovation and value that we continue to offer our advertisers.”
The award-winning brands will feature across the Guardian both in print and online to celebrate their outstanding campaigns and achievements.
You can find more information on the awards and a full list of entries shortlisted here.
