Metro, the Daily Mirror, the Daily Express, the Daily Star, the i and The Sun team up with the supermarket to bring its magical Christmas campaign to life with a gingerbread scented cover wrap
Festive-smelling front pages of Metro were also hand distributed in cities across England and Scotland, with the addition of a festive pop-up in London Victoria – featuring fun gingerbread experience complete with choir dressed in Tesco Christmas jumpers, singing festive classics.
Bringing its campaign to life in stores, Tesco has pledged to donate 10p from every sale of gingerbread items this Christmas to food distribution charities, Trussell Trust and FareShare to help fight food poverty.
