The Association of Media Independents Fund is being created to help more brands access The Telegraph’s audiences, experience the power of first-party data targeted, high-impact digital display and launch branded-content partnerships that are proven to drive awareness, consideration and build trust
The incentive runs from June 2026 to May 2027 and is open to advertisers who have not booked a digital display campaign or content partnership in the past year.
Digital display advertisers will have access to TMG’s Ad.Studio team, who can build creative assets and optimise campaigns for maximum effectiveness. To demonstrate the return on investment, all display campaigns that are 750,000 impressions or above will also include a complimentary Metrics That Matter brand-uplift study.
For branded-content partners, the fund will not only give advertisers added scale and impact, it will also help to create a richer campaign informed by more powerful data.
To support the deal, Telegraph Media Group’s commercial team will also be arranging insights and learning sessions for members of the Association of Media Independents.
Rachel Gibbs-McNeil, managing director, commercial, TMG said: “In line with our wider commitment to network agencies, this partnership recognises the incredible momentum within the independent sector. Over the past year, we have invested heavily in dedicated sales reps to ensure independent agencies receive the same caliber of opportunity and support. This additional £1 million commitment is the next step in that journey – empowering a broader range of brands to achieve business growth through our platforms.”
Jo Blake, group chair of the Association of Media Independents said: “Proud and happy to be announcing this partnership between Telegraph Media Group and the Alliance of Media Independents. We, at the AMI are committed to providing value to our members through access to exclusive media partnerships. Let’s get started!”
