The new Ad.Studio service enables advertisers to work with a team of industry-leading experts to unlock a wealth of creative opportunities and effectiveness data, to realise a campaign’s full potential
Ad.Studio brings together TMG’s commercial expertise across ad design, production, delivery and analytics into one in-house solution. The team specialises in taking a brand’s existing marketing materials and raw assets to build compelling campaigns that use The Telegraph’s most creative and engaging high-impact digital formats.
The delivery and analytics specialists ensure clients achieve the highest brand uplifts and campaign effectiveness by applying seven years of learnings from optimising campaigns for reader attention.
TMG research shows that preference and action intention doubles when rich-media creatives are used compared to static and standard creative. The launch of Ad.Studio reduces the barriers to entry and makes rich-media, bespoke formats available to more advertisers.
Anthony Crocker, director of commercial success strategy at Telegraph Media Group, said: “By connecting The Telegraph’s wealth of attention data to the ad design and delivery, Ad.Studio is able to support advertisers from brief to launch with dynamic digital display campaigns that engage the right audiences in the most effective ways.
“This year we have seen demand grow for tailored advertising solutions that better align brand messaging with the media, so this launch is perfectly timed to help more brands create deeper audience affinity and boost performance against objectives.”
Visit the Ad.Studio website to learn more.
