With Valentine’s Day fast approaching, readers are set to fall in love with The National Lottery special prize draw for Friday’s Euromillions
On 14 February, a special draw will take place to celebrate Valentine’s Day. The promotion will see 14 UK players become millionaires, with anyone who plays two or more lines automatically be entered to win one of 14 luxury holidays to the Maldives.
The ad features in contextual placement in the Daily Mirror and The Sun next to Valentine’s gift guides, giving readers the inspiration to nail this year’s present.
