In this week’s standout ads, brands highlight the importance of setting goals. Monzo inspires customers to grow their investments, while Lloyds provides a secure home for savings and Hawkstone Black takes fans on a journey — from the goalposts to a well earned pint…
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here.










