Smarty invites readers to “Cameron back” anytime in tactical ad

With former prime minister David Cameron taking a peerage and the foreign secretary position in a shock return to government on Monday, the moment was ripe for brands to add their own tactical twists on the agenda-setting story

Mobile network provider Smarty took the initiative in this strip ad promoting its monthly rolling contracts on Wednesday. The ad invites readers to take a leaf out of the new foreign secretary’s book by “Cameron back” to the network whenever they want to.