With half of all chip shops in the UK at risk of closure over the next two years, the iconic condiment brand urges readers to step up to the plate in its Metro front page wraps
Featuring an evocative rallying cry and a very tempting portion of fish and chips on the front and back pages, readers open the wrap to a call to do their bit and visit their local chippy twice a year.
If that wasn’t incentive enough, Sarson’s are giving away one tonne of free fish and chips to lucky chippy saviours across the country who take part in its #SarsonsFryday campaign.
The ad also featured on Metro’s homepage as part of stand out digital wraps, with the campaign as a whole in honour of National Fish and Chip Day taking place on Friday 2 June.
